Livity x Lovebox


Challenge:
Lovebox were moving the festival to a new area and they needed to build relationships with the community by giving back.
Insight:
Music and creativity are industries that young people want to be involved in but is also a hard industry to gain advice and experience. Lovebox had the opportunity to give back by simply giving advice and access to young people so they can be inspired and learn about the industries they dream to be in. Seeing that it is possible. 
Solution:
We ran a series of Livity x Lovebox industry insider workshops prior to the festival in the local community. Workshops with industry panels and creative break out groups to learn about getting ahead in the music and events industry through exercises and advice. Then hand picking young people from those sessions to run a content studio live from Lovebox over the festival weekend, meeting and interviewing artists and industry professionals.

All photos by the supremely talented Francis Augusto








My role: Lead Strategist and workshop facilitator

Results
- 60+ young creatives and entrepreneurs attended workshops
- 12 young creatives taken to the festival itself
- Interviews with Anderson Paak, Wu Tang, SZA and The Internet
- Interviews with numerous management and festival staff
- Local council met the young atendees and positively fed back to Lovebox
- Wrap up film and photography of the festival made by the young creatives
- The Internet shared our picture and story on their Instagram, gaining 21k+ likes
- Three young people said “It was the best experience of my life”
ALAN SCOTT BRYANT 2018