Anglia Ruskin University x Livity


Challenge:
How do we make a lower tier university stand out in a sea of grey, where all university’s are saying everything they think potential students want to hear?
Insight:
Young people want to associate with people and university’s who have the same point of view as them on the world, who want to make a positive change, who challenge norms. ARU have the right to play in this area with their numerous entrepreneurial and rising star awards, as well as pioneering research that is positively impacting the world by challenging norms.
Solution:
We created a series of content that showed ARU and their students challenging nature. Showing the universities view on the world through two documentaries that both focused on areas of their research and their students activities. Allowing potential students to gain an understanding of how the university views the world as well as what is possible with ARU.
   


My Role: Senior / Lead Strategist


Music is the Answer:




Love, Lies and Nudes:



Campaign results:
- 5m+ reach

- 500k+ views
- 220k+ engagements
- Featured in Refinery 29, BBC and the Evening Standard

- Put ARU in a part of youth culture other universities don’t get with the documentaries being pushed by the likes of Yinka Bokinni, Kojey Radical and many other musicians and DJs.
ALAN SCOTT BRYANT 2018